Fremantle has acquired distribution rights to Scrabble

Fremantle Acquires Global Rights to ‘Scrabble’ Gameshow in Major Deal

Entertainment powerhouse Fremantle has acquired international production and distribution rights to Scrabblethe television gameshow adaptation of Hasbro and Mattel’s iconic wordplay board game. The acquisition marks a significant step for Fremantle as it looks to expand its portfolio with a format that has already proven successful in the U.S.

For Fremantle, the deal represents a strategic move to tap into the growing resurgence of word games. The company noted the increasing popularity of wordplay content across social media, where influencers have built massive followings through puzzle-solving and linguistic challenges.

“With the success of Scrabble in the U.S., we see a tremendous opportunity to bring this engaging and competitive format to audiences worldwide,” a Fremantle spokesperson said. “Word games have a universal appeal, and we’re excited to introduce this dynamic adaptation to new markets.”

The acquisition comes as game shows continue to perform well across global TV networks and streaming platforms. With Fremantle’s extensive production reach, Scrabble is expected to be adapted for multiple territories, bringing a fresh take on board game to international audiences.