Facebook tightens monetisation rules, many pages lose earnings

Facebook’s recent changes to its monetisation policies have left many content creators and page owners struggling with unexpected demonetisation, even in the absence of policy violations.

Over the past 24 to 48 hours, numerous pages—some using Facebook’s Rights Manager for original content—have lost access to revenue streams, raising concerns over new platform requirements.

Several users reported that their pages were demonetised without receiving any notification of violations. Despite adhering to Facebook’s content guidelines, their ability to earn through stream ads, reel ads, photo post earnings, and story monetisation was suddenly revoked.

Industry experts suggest that the platform has rolled out a new content monetisation system, which may have triggered the widespread demonetisation.

Stricter Monetisation Rules Introduced

A significant update in Facebook’s new policy is the restriction on Pakistani bank accounts and tax details for monetisation. Instead, page owners must provide financial details from eligible countries such as the United States, the United Kingdom, the United Arab Emirates, and India.

To set up monetisation successfully, page owners must ensure:

• The bank account and tax details belong to the same eligible country.
• All financial information is accurate and matches official records.
• No fake or mismatched details are provided, as this may result in permanent payout disablement.

Risk of Incorrect Financial Information

Past cases of content creators using incorrect tax details or third-party bank accounts have resulted in severe consequences. If payouts enter verification mode due to incorrect details and fail verification, Facebook permanently disables the monetisation system.

Experts advise creators to carefully review all financial details before submitting them and avoid hasty monetisation setups to prevent long-term payout issues.

Adapting to the New System

The sudden update has disrupted earnings for many Facebook creators, but understanding the new monetisation system can help them regain access to revenue streams. Ensuring compliance with Facebook’s updated financial eligibility requirements is now essential for continued monetisation.

For now, content creators are urged to stay informed on evolving platform policies and exercise caution when updating financial details.